About Erika Watson

Erika delivers digital communications and entrepreneurship training and consultancy. Specialist in women in business, creative industries and social enterprise - and editor of Prowess the leading online centre for women in business. Drop me an email: erika [at] greenwellconsulting.co.uk

Author Archive | Erika Watson

Self-employed women in the time of Covid

This paper, written by Erika Watson, was commissioned by the Women’s Budget Group to inform the Commission on a Gender-Equal Economy. The executive summary and recommendations are below. For the full report see the Commission website. Executive Summary Since the 2008 financial crash, a sharp rise in predominantly female self-employment has absorbed much of the […]

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Feminomics at the Royal Agricultural College

Feminomics – A New Perspective on Gender and Leadership

Feminomics provides a new perspective on gender and leadership challenges and opportunities for both women and men. It looks at the unbalanced leadership behind the economic crisis and how we need to re-balance our leadership at every level for future prosperity and well-being. The presentation forms a powerful centrepiece for leadership events, stimulating high levels […]

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Flexicurity for the Self-employed

Our economic future depends on small business. But increasingly only those with personal wealth or assets are in a position to make a real go of ‘going it alone’.

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Jobs for the Girls: Time for a Progressive Women’s Enterprise Strategy

The article was first published in the ‘Labour’s Business’ report in November 2011.  A summarised version was published in the Institute of Small Business and Entrepreneurship newsletter in Spring 2012. Women in the UK are just half as likely to start a business as men.  The gap is twice as wide for younger women; when women have the choice, […]

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Access to Enterprise should be a Human Right. Keynote speech CBBA conference

Summarised version of keynote presentation to the ACBBA/ SFEDI European Community Based Business Adviser Conference, London 13 Sept 2010. Nobel peace prize winner, Muhammad Yunus says:  “All human beings are born entrepreneurs. Some get a chance to unleash that capacity. Some never get the chance, never know that he or she has that capacity.”   I […]

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Trade Unions for the Self-Employed?

Everyone has a business in them, according to the enterprise campaign recently launched by David Cameron. The self-employment rate is already at its highest level since the 1930s. But as a new report from the Chartered Institute of Personnel and Development (CIPD), based on official figures, suggests that these new entrepreneurs are in fact a growing class of vulnerable workers. […]

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Marketing Inclusive Business Support

Greenwell Consulting provides inclusive entrepreneurship CPD to business support providers and policy makers, who want to ensure that business support services attract a broader range of participants. The presentation below gives a snap-shot of a small part of our training programme.  For more information please see our Inclusive Enterprepreneurship section or get in touch for an informal discussion. How […]

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Are optimism and chance all you need to succeed in business?

Optimism and chance are key factors in business success according to new research. But optimism about your own abilities can be built with good training and support.

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LEPs and Enterprise for All

Recently I’ve been involved in setting up and managing the Enterprise for All Network (EfAN), an online forum of ‘enterprise’ professionals who are concerned about the place of enterprise promotion and business support within the Coalition Government’s proposed new Local Enterprise Partnerships (LEPs).  Over the past few weeks forum members have shared views and experience, while […]

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Gender Balanced Leadership

This article was first published as ‘Balance is Best’  in the Guardian Newspaper’s Women in Business supplement, May 2009. As the UK faces the toughest economic climate in over 50 years, it is time for the business world to review, learn and get smarter.  Women in business are a critical part of the solution. The evidence […]

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